Spring 2012 Brand Imagery
  • We wanted to create an edgy image that would lead the athletic section of the catalog.  The sky was dramatic throughout both of these days.  The new H2X-DRY Fabric that we were promoting just popped In the Sunlight.  This was a key branding image for trade show placements, point of sale, and various international advertising campaigns.  The client uses this piece to reenforce brand positioning.
Description
Product photography location assignment. Promoting a new fabric called H2X-DRY, the client required fresh imagery for the 2012 product catalog.
Fields
Photography, Advertising, Branding
Date
2012